1Week 1
Discovery
A workshop on your company, your buyers and what the brand has to say.
You get A brief and a positioning line.
Brand Identity
A brand your buyers take seriously. A logo, identity system and guidelines that make your company look as established as it is.
Buyers decide how established you are in the first few seconds, long before they read a word. You get an identity that holds up in every one of those seconds: the logo, the colors and type, the voice, and the rules that keep every card, proposal, sign, post and video looking like one company. Designed by a studio that also puts brands on screen, so it reads as well in a video as on a letterhead.
An identity we designed, carried across the folder, letterhead, cards and envelope.
What you walk away with
- A logo system, not just a logoPrimary, stacked, icon, one-color and reversed versions, in every file a printer or web designer will ask for.
- Colors, type and layout rulesA palette and typefaces chosen to stay readable on a screen, in print and on a sign.
- Words that sound like youPositioning, a tagline, a boilerplate paragraph and a tone of voice your team can follow.
- Guidelines and templatesA short brand guide plus the templates people use every day, so consistency takes no effort.
What is included
Everything a company needs to look like one company.
Brand strategy and positioning
Who you serve, what you stand for and what sets you apart, agreed in writing before anything is drawn.
A logo system
Concepts, refinement and a final mark in primary, stacked, icon, one-color and reversed versions, as vector files and web files.
Colors and typography
A palette with print and screen values, typefaces licensed for your use, and contrast that stays readable at every size.
Voice and messaging
A positioning statement, a tagline, a boilerplate paragraph and tone-of-voice rules for whoever writes next.
Brand guidelines
A practical guide your team, your printer and your web designer can follow: logo use, clear space, colors, type and voice.
Stationery and templates
Business cards, letterhead, email signatures, and proposal and presentation templates that match.
Print, signage and environment
Signage, vehicle graphics, trade show displays and packaging art, all built from the same system.
A brand that moves
An animated logo, lower thirds and title cards for your videos, ads and live streams.
01Visual concepts
Which kind of logo fits your company?
Most companies know they need a logo and do not know what to ask for. These are the four kinds every logo falls into, and the family of versions one logo becomes once it is a system.
Wordmark
The name itself, set in a typeface chosen or drawn for it.
Suits a distinctive name you want people to learn and say.
Lettermark
Initials, built into one compact mark.
Suits a long name, or a company known by its initials.
Symbol
A picture or shape that stands for the company without words.
Suits a brand with the reach to be recognized by the shape alone, or one that needs a tiny app icon.
Combination mark
A symbol and a wordmark that work together or apart.
Suits most companies: the name teaches the symbol, then the symbol stands on its own.
One logo, every version you get
A combination mark is drawn once and delivered as a family. Each version has a job, and the brand guide says which one goes where.
PrimaryThe horizontal lockup, used wherever there is room.
StackedSymbol over name, for square spaces and narrow columns.
IconThe symbol alone, for app icons, favicons and social avatars.
One colorEvery version in one ink, for embroidery, engraving and one-color print.
ReversedLight on dark, for signage, video and dark screens.
Clear spaceThe margin nothing else may enter, measured off the mark itself.
The mark above is a placeholder drawn for this page, not a client's logo. Your concepts are shown the same way: in real use, on a sign, a site, a card and a video frame.
Not sure which kind is yours?Tell us what the brand has to do and we will come back with a direction, a timeline and a fixed quote.
02Brand work
Identities we have designed.
See all our workStationery systems and social campaigns, each carrying one logo, one palette and one voice across everything the company sends out.
Want a brand that looks this put together?Tell us what you have today and where it shows up. We reply with a plan, usually the same business day.
03Brand videos
Brands we have put on film.
Brand filmsAn identity has to survive motion: title cards, lower thirds, an animated logo and the brand film itself. These are companies whose brand we carried onto the screen. Hover any frame to roll it, click for full screen with sound.Swipe to browse, tap any frame for full screen with sound.
Your brand on film, from the same team that designs it.The identity and the brand film are planned together, so the logo, colors and type arrive on screen exactly as they were drawn.
04The mic flag idea
Your logo in every interview, podcast and event photo.
A mic flag is the one piece of branding that lands in the frame every time someone in your company is handed a microphone: interviews, panels, podcasts, trade show stages, and the clips people share afterwards. We design it from your identity and 3D print it in-house, so the mark on the microphone matches the mark on the wall.
- Your logo, in your colors, on every face of the flag
- A 3D preview before anything is printed
- Designed and printed by the same studio as your identity
05Free brand check
How consistent is your brand today?
Tick what is true of your company right now. The score tells you how many versions of you a buyer is meeting, and the free checklist below walks through fixing every gap.
Why The Studio Creative
Designed by the people who also put it on screen.
It is built to move
Most identities are designed for a page and then forced onto a screen. Ours are designed with the brand film, the ad and the live stream in mind, by the crew that shoots them.
Brand filmsThe website matches on day one
The same team designs the identity and builds the site, so the brand arrives online exactly as it was drawn, fast and found on Google.
Web designYour logo in every interview
A branded mic flag, designed from your identity and 3D printed in-house, puts your mark in every interview, podcast and event photo.
Custom mic flagsThe process
A new identity in about six to eight weeks.
Five steps, one decision from you at each. A logo refresh runs the same steps in about three weeks.
2Weeks 1 to 2
Direction
Mood boards and two or three visual directions. You pick one before any logo is drawn.
You get An agreed direction.
3Weeks 3 to 4
Logo concepts
Concepts in that direction, shown in real use on a sign, a site, a card and a video frame.
You get A chosen logo.
4Weeks 4 to 6
The system
Every logo version, the colors, the type, the voice and the brand guide, with one round of refinements.
You get Final files and guidelines.
5Weeks 6 to 8
Rollout
Stationery, templates, signage, a social kit or motion graphics, whichever you need first.
You get A brand in use.
06Pricing
Three ways companies buy brand identity, and what the market charges.
The ranges are published 2026 market figures, not our prices. You get one fixed quote after discovery, and you own the final files once the project is paid.
Project
Logo refresh
For a company whose name and idea still work, but whose mark looks dated or falls apart at small sizes.
$900 to $3,500typical published range
- A modernized logo in every version and file format
- A simple color and type system around it
- A one-page usage sheet
- One round of refinements
Project
Brand identity
For a company that needs to look established: a new or rebuilt identity from strategy to guidelines.
$5,000 to $15,000typical published range
- Strategy and positioning
- A logo system: primary, stacked, icon, one-color, reversed
- Colors and typography
- Voice, tagline and boilerplate
- Brand guidelines
- Business cards and letterhead
Project
Identity and rollout
For a company carrying a new identity across every touchpoint, or rebranding after a merger or a name change.
$15,000 to $30,000+typical published range
- Everything in Brand identity
- Proposal, presentation and email templates
- Signage, vehicle and trade show art
- A social template kit
- An animated logo and video graphics
- A rollout plan and launch support
Ranges are our grouping of 2026 pricing guides published by branding agencies and design marketplaces (Magier, Logoworks, ManyPixels, DesignRush), not a quote. Where a project lands depends on how much strategy exists today, how many pieces the brand has to reach, and how quickly it has to be in use.
FAQs
What is the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the system around it: the logo versions, the colors, the typefaces, the voice and the rules for using them, so that everything your company produces looks and sounds like one company. Most businesses that feel inconsistent have a logo and no system.
How much does brand identity design cost?
Published 2026 agency and marketplace pricing guides put a logo refresh at roughly $900 to $3,500, a full identity at $5,000 to $15,000, and an identity with rollout pieces at $15,000 to $30,000 or more. Those are market ranges, not our prices: we quote each project after discovery, as one fixed figure.
How long does a brand identity take?
About six to eight weeks for a full identity, from discovery to final files. A logo refresh can be quicker. A rollout across signage, vehicles and templates adds time at the end.
What files will I get?
Your logo in every version (primary, stacked, icon, one-color, reversed) as vector files for print and PNG and SVG files for web, your color values for print and screen, your typefaces, and a brand guide. Everything a printer, a sign maker or a web designer will ask for.
Do I own my logo and brand files?
Yes. Once the project is paid, the final logo and brand files are yours outright.
Can you refresh our logo instead of starting over?
Yes. If the name and the idea behind your brand still work, a refresh modernizes the mark and builds the system around it without losing the recognition you have already earned.
Do you handle the rollout?
Yes. Stationery, proposal and presentation templates, signage, vehicle graphics, trade show displays, social templates and an animated logo for video can all be produced from the same system, in the order your company needs them.
Get a quote
Get a brand identity quote.
Tell us about your company and where the brand has to show up. We will reply with an approach, a timeline and a fixed quote.
- A fixed quote before work starts
- You own the final files
- Designed for screen, print and signage