Manufacturing & Industrial
Show the work. Win the bid. Recruit the crew.
Industrial buyers research quietly and decide slowly. We build the site that earns the shortlist, the content that proves capability, and the CRM that tells you exactly where every quote stands.
Case study
AccuBilt Automated Systems
AccuBilt has been building turn-key robotic welding, material handling, and assembly systems out of Jackson, Michigan since 1988 — the Mini-Shuttle™ and Accu-Shuttle™ among them. Deep capability, sold into a long, technical buying cycle.
We rebuilt the site around how that buyer actually shops: mega-menu navigation across tooling, automation and integration, and services, with real depth on each system and a quote path never more than a click away. Then we gave the top of the funnel something to capture — a free Automation Integrator Selection Guide, the checklist a plant manager wants before they ever call a vendor.
The part that changed the business is underneath. Quote requests, guide downloads, and contact submissions flow straight into CRM Connect. Every lead is answered immediately, tagged with its source, and assigned an owner — so the sales team stops rebuilding context from memory and leadership can see the pipeline by stage instead of asking around for it.
Hiring runs through the same system. The online job application with resume upload routes to the people who need it, tracked exactly like a sales lead — because for a builder booking work eighteen months out, finding welders and engineers is the other pipeline that decides the year.
What we run
- Full website rebuild & system pages
- Automation guide lead magnet
- Quote funnel into CRM Connect
- Source tagging & owner assignment
- Sales pipeline & stage tracking
- Careers portal with resume upload
- Video & YouTube content
What we build for industrial teams
Manufacturing Websites
Complex capabilities organized so an engineer can find the right system in two clicks — tooling, integration, and services with quote paths on every page.
Lead Funnels That Fill the Pipeline
Lead-magnet guides, quote requests, and gated content that turn anonymous traffic into named buyers with a project and a timeline.
Sales Team Tracking
Every inquiry lands in CRM Connect with source, stage, and owner — so leadership can see what the sales team is working, what stalled, and what closed.
Recruitment & Careers Portals
Online applications with resume upload feeding the same system as sales, because in this market hiring is a pipeline problem too.
Progress Documentation
Scheduled shoots across the life of a build — milestone films that keep investors confident and marketing fed for a year.
3D Animation & Visualization
Development and product visualization that sells a system before it exists — for approvals, investors, and trade show floors.
Aerial & Facility Storytelling
Drone and on-site cinematography that shows the scale of a plant or project in a way photos never manage.
Trade Show & Sales Assets
Booth loops, capability films, and leave-behind reels that make the follow-up conversation easier.
Also for developers & builders
3D visualization that sells before ground breaks
Residential and commercial development animation — Northland City Center and Adona in Birmingham among them — built for approvals, investor decks, and pre-leasing, where a rendering has to carry the whole project before a single wall exists.
FAQs
Can you shoot inside an active plant?
Yes — our crews carry PPE, follow site safety briefings, and schedule around production windows with your plant manager or superintendent.
Do you handle the website and the marketing?
Both, and they're better together: the site captures the lead, CRM Connect answers and tracks it, and the content keeps the funnel full.
Can you help us hire, not just sell?
Recruitment video and careers portals are a large part of what we do for industrial clients — the applications route into the same tracked system as sales inquiries.
What areas do you cover?
Based in Grand Blanc, we work across Michigan — Detroit, Flint, Jackson, Grand Rapids, Lansing — plus Central Florida.
Know where every quote stands.
Tell us how work comes in today — we'll map the site, the funnel, and the tracking that puts your pipeline on one screen.